Taylormade 2017 The British Open Staff Bag

TAYLORMADE 2017BRITISH OPEN STAFF BAG Tocommemorate The Open Championship, TaylorMade’s accessories and design teamstook a detailed look into the history of the event as well as the heritage ofthe course to develop custom-designed golf bags for professionalstaff players. “When Ibegin the process of designing major championship staff bags, I start with thecourse: where it’s located, it’s history, and any iconic features it may have.It’s important to connect with the course to ensure that the concept for thedesign always relates back to the story of the location itself,”says Dennis Kennedy, TaylorMade Production Designer Delving intothe history of the course—specifically the architect’s approach to theclubhouse design—it was clear that there was a heavy art deco influence. As aresult, Kennedy focused in on that unique styling to bring out subtle elementscalling back to Royal Birkdale. Sharp lines and repeating geometric patternscharacterize art deco, so the design team kept this concept in mind as theybegan to map out this year’s custom golf accessories. With the OpenChampionship (or ‘British Open’ as it is sometimes referred, to the distaste ofgolf purists), there is an especially rich history that needed to be tappedinto as well. To accomplish this, TaylorMade’s design team knew that theywanted to infuse the golf bag with iconography relating back to this year’shost country (England) as well as the broader union that shares the OpenChampionship’s rotating schedule (United Kingdom). ‘Whendesigning golf bags, you have to take a look at the silhouette as well.Depending on the bag style, you’ll have different shapes and areas to workwith. All of that needs to be factored into the overall layout and look.’ Using the bag’s existing contours to hisadvantage, the designers employed a clean and clear reference to England’s St.George’s Cross with the prominent red and white colorway as well as byembroidering the flag itself onto the bag’s top pocket. Further enhancing theoverall design with art deco patterns, the red sections include discreetgeometric patterns that add a textured, tonal look to the golf bag. Honing in onevery distinct feature, no detail was left untouched. As seen in the staff bagdesign layout (below), every zipper pull, every button, and every stitch wascarefully considered before going into production. But it isn’tuntil you open up the bag that the full payoff is revealed … Each pocket’sinterior lining consists of Union Jack flag designs to commemorate each countrywithin the United Kingdom that plays host to the Open Championship on arotating schedule. Whether you’re in themarket for a Tour staff bag, a customized stand bag, or a unique piece of golfhistory, TaylorMade’s 2017 Major Championship golf bags are the perfectaccessory to celebrate one of golf’s greatest events. FEATURES 6 way divider 9.5 inch diameter top 12 total pockets including: 2 velour lined valuables pockets. 2 garment pockets, 4 accessory pockets. Ball/tee pocket, 2 insulated cool pockets Umbrella sleeve Towel clip Rain hood Removable front panel Weight: 5kg This bag is brand new & never used. It comes with rain cover and straps